MEC’s Head of Strategy, Pete Buckley, awarded bronze for this year’s Admap Prize » MEC UK

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The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

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Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

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Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual showcase of great work from around the world.

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Know the value of media

Know the value of media

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Media Databases: the challenges and the potential in the age of convergence. By MEC UK Chief Data Officer David Fletcher for IPA. 

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MEC’s Head of Strategy, Pete Buckley, awarded bronze for this year’s Admap Prize
23/06/2014

MEC’s Head of Strategy Pete Buckley has been awarded bronze for his essay entitled Statics and Flows: The creation of brand fame in the digital age for this year’s Admap Prize.

The Admap Prize, which runs annually, encourages and rewards excellence in strategic thinking in brand communications. Applicants are asked to write an essay on a specific subject which are then judged by a panel of the industry’s foremost thought leaders. This year’s judging panel included Marc Mathieu, Senior VP, Marketing, Unilever and Julie Kollman, Global Head of Insights, SABMiller.

This year’s theme which entrants addressed in their essays was how brands are built in the digital age. In addition Pete’s essay was included in June’s edition of Admap.

Commenting on the award, Pete said: “Admap is an incredibly prestigious title so it is an honour to be rewarded with a bronze accreditation in this year’s competition. The topic discussing how brands are built in the digital age is an incredibly pertinent subject, so I am thrilled to have my thoughts printed in this month’s edition.” 

MEC’s Head of Strategy, Pete Buckley, awarded bronze for this year’s Admap Prize
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