MEC promotes John Clarvis to new Creative Technologist role » MEC UK

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Media Databases: the challenges and the potential in the age of convergence. By MEC UK Chief Data Officer David Fletcher for IPA. 

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MEC promotes John Clarvis to new Creative Technologist role
27/11/2015

MEC has appointed John Clarvis to the newly created role of creative technologist, the agency’s chief strategy officer Verra Budimlija announced today.

The role has been created in response to the changing definition of creativity, which no longer relates only to ideas that run in traditional media. Instead, briefs from clients increasingly require creative tech solutions that change consumer behaviour through utility.

John will work closely with MEC’s strategy team comprising a diverse mix of comms, digital, data, media and brand planners as well as creatives, designed to reflect different client briefs. They will collaborate to ensure that technology and creativity are at the heart of the solution.

John will actively seek R&D partnerships with established organisations such as Google Campus, Royal College of Art and Hackspace as well as a whole host of start-ups.

John reports to Verra Budimlija, MEC’s chief strategy officer.

Verra said: “John’s brilliant at identifying emerging consumer needs through data and then using technology in creative ways to resolve them. Now brands can play a useful role at any point along the customer journey. This is going to be crucial in driving marketing transformation.”

John Clarvis added: “Technology is a constant presence in people’s lives so by applying creativity to it we can better influence behaviour change as well as build strong brands. To stay relevant in their lives brands need to be beneficial or entertaining. Technology allows us to do both in ways that we’re only just beginning to understand.”

As MEC’s data innovation director, John has spent the last four years working across clients including Vodafone, Royal Navy and BGL Group. During this time he created the award-winning real-time predictive social tool, Project Black, which won a Media Week Gold last year.

MEC promotes John Clarvis to new Creative Technologist role
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