MEC negotiates partnership between Lionsgate and Channel 4 to support the launch of Sin City 2: A Dame To Kill For » MEC UK

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The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

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Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

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Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual showcase of great work from around the world.

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Know the value of media

Know the value of media

17/11/2014 17/11/2014

Media Databases: the challenges and the potential in the age of convergence. By MEC UK Chief Data Officer David Fletcher for IPA. 

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MEC negotiates partnership between Lionsgate and Channel 4 to support the launch of Sin City 2: A Dame To Kill For
05/08/2014

MEC has brokered a deal between its client, Lionsgate, and Channel 4 to support the launch of the upcoming Sin City 2: A Dame To Kill For.

The six figure campaign kicked off with a series of five second teasers from Saturday 2nd August in prime time on Channel 4. Viewers were then treated to an exclusive look at Sin City 2: A Dame To Kill For trailer as part of an entire ad break takeover on Monday 4th August from 9:10pm on Channel 4. The two minute break also launched a competition spot encouraging viewers to answer a question via twitter using the hashtag #C4SinCity2 for the chance to win a trip to Las Vegas.

MEC negotiates partnership between Lionsgate and Channel 4 to support the launch of Sin City 2: A Dame To Kill For
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