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What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA...

12/04/2017 12/04/2017

Stoptober is Public Health England’s long running, mass participation quit attempt, and one of the most effective marketing campaigns of recent times.

Stoptober is Public Health England’s long running, mass participation quit attempt, and one of the most...

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MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017 was focused on challenging people in the industry to ‘brave your bias’.

 MEC’s activity at AdWeek Europe 2017 was focused on challenging people in the industry to ‘brave your bias’.

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The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This...

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Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG...

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Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual...

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Know the value of media

Know the value of media

17/11/2014 17/11/2014

Media Databases: the challenges and...

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Fast Take newsbrief-Apple

Fast Take newsbrief-Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling of several new functions, features and products of interest to marketers including– the new...

Recapping Apple's official unveiling of several new functions, features and products of interest to...

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Magnificent 7 - September

Magnificent 7 - September

09/09/2014 09/09/2014

September's hot stories from MEC.

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Brands will have to earn the right to communicate

Brands will have to earn the right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA...

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I believe the future belongs to brand-drive business, not business-driven brands

I believe the future belongs to...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA...

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The creation of brand fame in the digital age

The creation of brand fame in the digital...

09/09/2014 09/09/2014

Essay by Pete Buckley.

Essay by Pete Buckley.

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The future of brands lies in making loving fun

The future of brands lies in making loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA.

Essay by James Boardman - 2014 IPA.

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The future of brands

The future of brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by...

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Magnificent Seven - July

Magnificent Seven - July

15/07/2014 15/07/2014

Seven hot stories coming out of July.

Seven hot stories coming out of July.

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Mec@Cannes 2014 - The Best Bits

Mec@Cannes 2014 - The Best Bits

24/06/2014 24/06/2014

Trends and highlights from Cannes...

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MEC@E3 2014 - WHAT YOU NEED TO KNOW

MEC@E3 2014 - WHAT YOU NEED TO KNOW

20/06/2014 20/06/2014

Trends from E3 & Why they matter.

Trends from E3 & Why they matter.

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2014 FIFA World Cup social and mobile

2014 FIFA World Cup social and mobile

13/06/2014 13/06/2014

Estimated social and mobile usage...

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Magnificent Seven - May

Magnificent Seven - May

10/05/2014 10/05/2014

MEC’s monthly round up of the big...

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Mobile World Congress 2014

Mobile World Congress 2014

07/03/2014 07/03/2014

MEC's take-outs from the Mobile World...

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Fast take newsbrief - Whatsapp

Fast take newsbrief - Whatsapp

21/02/2014 21/02/2014

Facebook acquires messaging application Whatsapp for $19 billion

Facebook acquires messaging application Whatsapp for $19 billion

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RP NO.4 - Setting the trends

RP NO.4 - Setting the trends

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview...

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Magnificent 7 - February

Magnificent 7 - February

01/02/2014 01/02/2014

Magnificent Seven.

Magnificent Seven.

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MEC@CES 2014 - WHAT YOU NEED TO KNOW

MEC@CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

International Consumer Electronics Show

International Consumer Electronics Show

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Fast take newsbrief - Super Bowl

Fast take newsbrief - Super Bowl

06/01/2014 06/01/2014

Super Bowl XLVIII driving social...

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Magnificent Seven - January

Magnificent Seven - January

01/01/2014 01/01/2014

Magnificent Seven

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Does your brand have momentum?

Does your brand have momentum?

06/08/2013 06/08/2013

A new approach to understanding and measuring today’s purchase journey

A new approach to understanding and measuring today’s purchase journey

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GLOBAL IDEAS CAMPAIGNS THAT WORK

GLOBAL IDEAS CAMPAIGNS THAT WORK

01/08/2013 01/08/2013

Welcome to Global Ideas, our annual showcase of great work from around the world.

Welcome to Global Ideas, our annual showcase of great work from around the world.

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ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

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COOKIECUTTER TM

COOKIECUTTER TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data” Solution...

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RP NO.3 - Setting the trends

RP NO.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of...

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MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to you.

5 Notable trends & why they matter to you.

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Publications

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What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA Effectiveness Gold Winner

12/04/2017 12/04/2017

Stoptober is Public Health England’s long running, mass participation quit...

Download

MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017 was focused on challenging people in the industry to ‘brave your bias’.

Download

The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

Download

 
 
MEC LAUNCHES #WIMBLEWATCH CONTENT CAMPAIGN FOR EVIAN
29/06/2015

MEC has launched #wimblewatch, a new content campaign for evian to support the brand’s partnership with Wimbledon.

The daily content series which runs across the two week Championship invites a wide scale audience, from the avid tennis fan to the seasonal viewer, to witness the highlights from The Championships through the eyes of evian. Bringing together a host of celebrities, bloggers and die-hard tennis fans, the show provides opinions, comments and comedy on the day’s highlights. Targeting all genres of the Wimbledon audience, the programme will focus on the previous day’s play, so fans can catch up on all the latest news before the new day of sport commences.

#wimblewatch, a brainchild of MEC, reflects the company’s focus on providing creative responses for clients. The content campaign is being brought to life by integrating MEC’s expertise in traditional communications channels, alongside ground-breaking activation approaches such as the business’ highly acclaimed proprietary social interaction and sentiment tool, The Live Room. When #wimblewatch is on air, The Live Room will amplify all of its content across social platforms.

Carol Middleton, Managing Partner at MEC said: “This innovative content campaign is a result of an integral project from MEC showing the extent of our expertise in creative delivery for our clients. Collaboration across the business including the MEC Access events and content team as well as the creative and the comms planning teams, has resulted in this campaign being integrated across all levels of ATL and BTL activity.”

#wimblewatch is available daily throughout The Championships and hosted on evian.wimbledon.com. The content series is supported by both Wimbledon and evian’s social channels and carried through ATL activation in the lead up to, and during, the Wimbledon fortnight.

MEC LAUNCHES #WIMBLEWATCH CONTENT CAMPAIGN FOR EVIAN
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