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 MEC’s activity at AdWeek Europe 2017 was focused on challenging people in the industry to ‘brave your bias’.

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Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

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With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

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MEC LAUNCHES #WIMBLEWATCH CONTENT CAMPAIGN FOR EVIAN
29/06/2015

MEC has launched #wimblewatch, a new content campaign for evian to support the brand’s partnership with Wimbledon.

The daily content series which runs across the two week Championship invites a wide scale audience, from the avid tennis fan to the seasonal viewer, to witness the highlights from The Championships through the eyes of evian. Bringing together a host of celebrities, bloggers and die-hard tennis fans, the show provides opinions, comments and comedy on the day’s highlights. Targeting all genres of the Wimbledon audience, the programme will focus on the previous day’s play, so fans can catch up on all the latest news before the new day of sport commences.

#wimblewatch, a brainchild of MEC, reflects the company’s focus on providing creative responses for clients. The content campaign is being brought to life by integrating MEC’s expertise in traditional communications channels, alongside ground-breaking activation approaches such as the business’ highly acclaimed proprietary social interaction and sentiment tool, The Live Room. When #wimblewatch is on air, The Live Room will amplify all of its content across social platforms.

Carol Middleton, Managing Partner at MEC said: “This innovative content campaign is a result of an integral project from MEC showing the extent of our expertise in creative delivery for our clients. Collaboration across the business including the MEC Access events and content team as well as the creative and the comms planning teams, has resulted in this campaign being integrated across all levels of ATL and BTL activity.”

#wimblewatch is available daily throughout The Championships and hosted on evian.wimbledon.com. The content series is supported by both Wimbledon and evian’s social channels and carried through ATL activation in the lead up to, and during, the Wimbledon fortnight.

MEC LAUNCHES #WIMBLEWATCH CONTENT CAMPAIGN FOR EVIAN
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