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The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic representation dominate the headlines...

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender...

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Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7...

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Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual showcase of great work from around the world.

Welcome to Global Ideas, our annual showcase of great work from around the world.

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Know the value of media

Know the value of media

17/11/2014 17/11/2014

Media Databases: the challenges and...

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Fast Take newsbrief-Apple

Fast Take newsbrief-Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling...

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Magnificent 7 - September

Magnificent 7 - September

09/09/2014 09/09/2014

September's hot stories from MEC.

September's hot stories from MEC.

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Brands will have to earn the right to communicate

Brands will have to earn the right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation.

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation.

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I believe the future belongs to brand-drive business, not business-driven brands

I believe the future belongs to...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA...

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The creation of brand fame in the digital age

The creation of brand fame in the digital...

09/09/2014 09/09/2014

Essay by Pete Buckley.

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The future of brands lies in making loving fun

The future of brands lies in making loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA.

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The future of brands

The future of brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by MEC’s class of 2013-14.

Five awarded and inspiring essays by MEC’s class of 2013-14.

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Magnificent Seven - July

Magnificent Seven - July

15/07/2014 15/07/2014

Seven hot stories coming out of July.

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Mec@Cannes 2014 - The Best Bits

Mec@Cannes 2014 - The Best Bits

24/06/2014 24/06/2014

Trends and highlights from Cannes Lions 2014.

Trends and highlights from Cannes Lions 2014.

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MEC@E3 2014 - WHAT YOU NEED TO KNOW

MEC@E3 2014 - WHAT YOU NEED TO KNOW

20/06/2014 20/06/2014

Trends from E3 & Why they matter.

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2014 FIFA World Cup social and mobile

2014 FIFA World Cup social and mobile

13/06/2014 13/06/2014

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands.

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands.

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Magnificent Seven - May

Magnificent Seven - May

10/05/2014 10/05/2014

MEC’s monthly round up of the big industry stories.

MEC’s monthly round up of the big industry stories.

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Mobile World Congress 2014

Mobile World Congress 2014

07/03/2014 07/03/2014

MEC's take-outs from the Mobile World Congress in Barcelona, 24-27 February 2014.

MEC's take-outs from the Mobile World Congress in Barcelona, 24-27 February 2014.

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Fast take newsbrief - Whatsapp

Fast take newsbrief - Whatsapp

21/02/2014 21/02/2014

Facebook acquires messaging...

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RP NO.4 - Setting the trends

RP NO.4 - Setting the trends

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview Number 4.

Welcome to MEC’s Review Preview Number 4.

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Magnificent 7 - February

Magnificent 7 - February

01/02/2014 01/02/2014

Magnificent Seven.

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MEC@CES 2014 - WHAT YOU NEED TO KNOW

MEC@CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

International Consumer Electronics...

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Fast take newsbrief - Super Bowl

Fast take newsbrief - Super Bowl

06/01/2014 06/01/2014

Super Bowl XLVIII driving social chatter

Super Bowl XLVIII driving social chatter

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Magnificent Seven - January

Magnificent Seven - January

01/01/2014 01/01/2014

Magnificent Seven

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Does your brand have momentum?

Does your brand have momentum?

06/08/2013 06/08/2013

A new approach to understanding and...

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GLOBAL IDEAS CAMPAIGNS THAT WORK

GLOBAL IDEAS CAMPAIGNS THAT WORK

01/08/2013 01/08/2013

Welcome to Global Ideas, our annual...

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ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

How A&I can grow your business.

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COOKIECUTTER TM

COOKIECUTTER TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI.

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI.

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RP NO.3 - Setting the trends

RP NO.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of...

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MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to...

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News

1 / 27

Publications

1 / 8
The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

Download

Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual showcase of great work from around the world.

Download

Know the value of media

Know the value of media

17/11/2014 17/11/2014

Media Databases: the challenges and the potential in the age of convergence. By MEC UK Chief Data Officer David Fletcher for IPA. 

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MEC LAUNCHES TONIC
19/11/2015

Led by Hannah Blake, MEC Tonic will work with brands and start-ups to create successful partnerships

MEC is launching MEC Tonic, a new division delivering tech-first solutions to clients via start-ups and early stage companies, Jason Dormieux, the joint CEO announced today.

It has been launched to drive marketing transformation by helping brands use emerging technology at the points in the customer journey that have the biggest impact on purchase decisions. It very much reflects demand from clients for help in developing their wider digital marketing strategies.

The new launch will be led by Hannah Blake, MEC’s director of open innovation. Blake joined in February from BBC Worldwide Labs, where she was programme manager. She will report to Ben Poole, MEC’s recently appointed chief digital officer. Blake has been building the division with MEC’s head of mobile Jide Sobo and group strategy director Toby Strangewood.

Blake said: “There is a growing ecosystem of support and mentoring for start-ups but very little exists to educate and challenge established companies on working with emerging technology. Brands need to work faster, take risks, allocate budget and dedicate resource if they want to deliver innovation successfully.”

MEC Tonic will adopt a proprietary process to help brands realise successful business outcomes from start-up and technology partnerships. It is already working with a portfolio of leading UK start-ups including Seenit, Openr, Rezonence, and US companies, Quid and Affinio.

Stage one is designed to educate and inspire clients, helping them understand how technology can transform their business.

Stage two will help increase tech-first responses to client briefs as well as pro-actively spot off-brief, innovative opportunities through technology such as iBeacons, artificial intelligence or virtual reality. This stage will be supported by a team of newly appointed innovation pioneers from across MEC who will help match the right start-up to a client opportunity.

Stage three is a consultative service designed to source new technology against clients’ wider business challenges via a six month ‘Sprint’. This culminates in an accelerated partnership between a client and the most promising start-up, funded by a ring-fenced budget agreed at the start.

Jason Dormieux said: “Technology continues to disrupt client marketing strategies. For brands to be on the front foot we need to take innovation via new companies and business models seriously. We’re excited by MEC Tonic’s new approach to delivering growth for our clients and our industry."

MEC is also introducing an Intrapreneurs programme to encourage innovation from within the agency.

MEC LAUNCHES TONIC
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