MEC to unveil the ‘Face of Advertising’ at Ad Week Europe

DJLT Animation
  • News
    News
  • Publications
    Publications
prev
next
What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA...

12/04/2017 12/04/2017

Stoptober is Public Health England’s...

Download

MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017...

Download

The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic representation dominate the headlines...

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7...

Download

Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual showcase of great work from around the world.

Welcome to Global Ideas, our annual showcase of great work from around the world.

Download

Know the value of media

Know the value of media

17/11/2014 17/11/2014

Media Databases: the challenges and...

Download

Fast Take newsbrief-Apple

Fast Take newsbrief-Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling...

Download

Magnificent 7 - September

Magnificent 7 - September

09/09/2014 09/09/2014

September's hot stories from MEC.

September's hot stories from MEC.

Download

Brands will have to earn the right to communicate

Brands will have to earn the right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation.

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation.

Download

I believe the future belongs to brand-drive business, not business-driven brands

I believe the future belongs to...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA...

Download

The creation of brand fame in the digital age

The creation of brand fame in the digital...

09/09/2014 09/09/2014

Essay by Pete Buckley.

Download

The future of brands lies in making loving fun

The future of brands lies in making loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA.

Download

The future of brands

The future of brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by MEC’s class of 2013-14.

Five awarded and inspiring essays by MEC’s class of 2013-14.

Download

Magnificent Seven - July

Magnificent Seven - July

15/07/2014 15/07/2014

Seven hot stories coming out of July.

Download

Mec@Cannes 2014 - The Best Bits

Mec@Cannes 2014 - The Best Bits

24/06/2014 24/06/2014

Trends and highlights from Cannes Lions 2014.

Trends and highlights from Cannes Lions 2014.

Download

MEC@E3 2014 - WHAT YOU NEED TO KNOW

MEC@E3 2014 - WHAT YOU NEED TO KNOW

20/06/2014 20/06/2014

Trends from E3 & Why they matter.

Download

2014 FIFA World Cup social and mobile

2014 FIFA World Cup social and mobile

13/06/2014 13/06/2014

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands.

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands.

Download

Magnificent Seven - May

Magnificent Seven - May

10/05/2014 10/05/2014

MEC’s monthly round up of the big industry stories.

MEC’s monthly round up of the big industry stories.

Download

Mobile World Congress 2014

Mobile World Congress 2014

07/03/2014 07/03/2014

MEC's take-outs from the Mobile World Congress in Barcelona, 24-27 February 2014.

MEC's take-outs from the Mobile World Congress in Barcelona, 24-27 February 2014.

Download

Fast take newsbrief - Whatsapp

Fast take newsbrief - Whatsapp

21/02/2014 21/02/2014

Facebook acquires messaging...

Download

RP NO.4 - Setting the trends

RP NO.4 - Setting the trends

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview Number 4.

Welcome to MEC’s Review Preview Number 4.

Download

Magnificent 7 - February

Magnificent 7 - February

01/02/2014 01/02/2014

Magnificent Seven.

Download

MEC@CES 2014 - WHAT YOU NEED TO KNOW

MEC@CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

International Consumer Electronics...

Download

Fast take newsbrief - Super Bowl

Fast take newsbrief - Super Bowl

06/01/2014 06/01/2014

Super Bowl XLVIII driving social chatter

Super Bowl XLVIII driving social chatter

Download

Magnificent Seven - January

Magnificent Seven - January

01/01/2014 01/01/2014

Magnificent Seven

Download

Does your brand have momentum?

Does your brand have momentum?

06/08/2013 06/08/2013

A new approach to understanding and...

Download

GLOBAL IDEAS CAMPAIGNS THAT WORK

GLOBAL IDEAS CAMPAIGNS THAT WORK

01/08/2013 01/08/2013

Welcome to Global Ideas, our annual...

Download

ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

How A&I can grow your business.

Download

COOKIECUTTER TM

COOKIECUTTER TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI.

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI.

Download

RP NO.3 - Setting the trends

RP NO.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of...

Download

MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to...

Download

News

1 / 29

Publications

1 / 8
What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA Effectiveness Gold Winner

12/04/2017 12/04/2017

Stoptober is Public Health England’s long running, mass participation quit...

Download

MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017 was focused on challenging people in the industry to ‘brave your bias’.

Download

The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

Download

 
 
MEC to unveil the ‘Face of Advertising’ at Ad Week Europe
17/03/2017

MEC will reveal the ‘Face of Advertising’ at Ad Week Europe 2017. Photos of attendees will be combined via bespoke facial merging tools to create a real-time data visualisation of what people working in the industry today look like.

The merged ‘face’ will be on display at the Ad Week Europe 2017 venue at Picturehouse Central in Piccadilly on day one of the event on Monday 20th March. The image of the face will be updated and altered in real time as the images of different attendees’ faces are captured.

MEC is also challenging Ad Week delegates to brave their bias and take part in up to six Harvard University Implicit Association Tests (IATs) each, which are designed to help bring unconscious biases to the surface. The tests measure hidden attitudes and beliefs that people may be unwilling or unable to admit to - or even aware of.

Attendees can take part anonymously and will be tested on their attitudes towards the likes of gender, disability, sexuality, weight, age and race.

The focus of the result is not on an individual’s ‘score’, but rather on encouraging individuals to look and reflect on the presence and breadth of their biases.

Each IAT test takes around 10 minutes to complete, and involves answering a set of multiple choice questions on the topic of your choice. There's then a quick fire test where you have to push keys as quickly as possible to answer each question which is how your unconscious bias is uncovered. Results are revealed as soon as you've submitted your answers.  

The aim of MEC’s Brave Your Bias test, which takes place in the foyer of Picturehouse Central on day one of Ad Week Europe, is to encourage delegates to help drive change and challenge the face of advertising by confronting their own biases and pledging to work on them. 

Diversity Consultant Sasha Scott from The Inclusive Group will be on hand to offer coaching and top tips for those looking for tailored advice on how to address their bias. 

To help create the ‘Face of Advertising’, Ad Week attendees are invited to visit MEC’s Brave Your Bias photo booth, situated at the entrance to Picturehouse Central and get their picture taken. A bespoke facial merging tool will then be used to create the composite face. 

Sarah Homer, People & Culture Director, MEC EMEA said: “We are looking to build a truly inclusive culture in MEC, where every unique person has a voice. Tackling unconscious bias is going to drive inclusion and unlock greater collaboration and creativity in all the work we do. We all have inbuilt prejudices from our backgrounds and upbringings, but becoming aware of them is the first step to ‘owning’ them, and getting advice from a specialist coach can help us do this.”

Jason Dormieux, CEO of MEC UK, said: “As an industry we lag behind many others when it comes to diversity. Whilst inclusivity is a major focus for our industry, we need to move from intention to action as we seek to better reflect the UK’s diverse society. By tackling people’s unconscious bias we can actively support individuals to encourage greater inclusivity in our workforce.”                            

MEC will also present a panel discussion at Ad Week on The Future of Media’ on Monday, March 20th at 5pm at the IPA Centenary Stage. The panel will include industry experts Simon Daglish, Deputy Managing Director Commercial, ITV; Ella Dolphin, CEO, Shortlist Media; Jon O’Donnell, MD Commercial, ESI Media; and Helen Weisinger, Chief Client Officer, Outdoor Plus discussing where they think the future of media is headed in light of the rapid rise of digital consumption and smart devices continually getting smarter. The panel will be moderated by Verra Budimlija, the Chief Strategy Officer at MEC UK.

MEC to unveil the ‘Face of Advertising’ at Ad Week Europe
close