MEC Access teams up with Microsoft to deliver Marriott Hotels England Rugby activation campaign » MEC UK

DJLT Animation
  • News
    News
  • Publications
    Publications
prev
next
What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA...

12/04/2017 12/04/2017

Stoptober is Public Health England’s...

Download

MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017...

Download

The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic representation dominate the headlines...

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7...

Download

Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual showcase of great work from around the world.

Welcome to Global Ideas, our annual showcase of great work from around the world.

Download

Know the value of media

Know the value of media

17/11/2014 17/11/2014

Media Databases: the challenges and...

Download

Fast Take newsbrief-Apple

Fast Take newsbrief-Apple

10/09/2014 10/09/2014

Recapping Apple's official unveiling...

Download

Magnificent 7 - September

Magnificent 7 - September

09/09/2014 09/09/2014

September's hot stories from MEC.

September's hot stories from MEC.

Download

Brands will have to earn the right to communicate

Brands will have to earn the right to...

09/09/2014 09/09/2014

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation.

Essay by Richard Bradford - 2014 IPA Excellence Diploma Dissertation.

Download

I believe the future belongs to brand-drive business, not business-driven brands

I believe the future belongs to...

09/09/2014 09/09/2014

Essay by Emil Bielski - 2014 IPA...

Download

The creation of brand fame in the digital age

The creation of brand fame in the digital...

09/09/2014 09/09/2014

Essay by Pete Buckley.

Download

The future of brands lies in making loving fun

The future of brands lies in making loving...

09/09/2014 09/09/2014

Essay by James Boardman - 2014 IPA.

Download

The future of brands

The future of brands

05/09/2014 05/09/2014

Five awarded and inspiring essays by MEC’s class of 2013-14.

Five awarded and inspiring essays by MEC’s class of 2013-14.

Download

Magnificent Seven - July

Magnificent Seven - July

15/07/2014 15/07/2014

Seven hot stories coming out of July.

Download

Mec@Cannes 2014 - The Best Bits

Mec@Cannes 2014 - The Best Bits

24/06/2014 24/06/2014

Trends and highlights from Cannes Lions 2014.

Trends and highlights from Cannes Lions 2014.

Download

MEC@E3 2014 - WHAT YOU NEED TO KNOW

MEC@E3 2014 - WHAT YOU NEED TO KNOW

20/06/2014 20/06/2014

Trends from E3 & Why they matter.

Download

2014 FIFA World Cup social and mobile

2014 FIFA World Cup social and mobile

13/06/2014 13/06/2014

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands.

Estimated social and mobile usage during the 2014 FIFA World Cup, including recommendations for brands.

Download

Magnificent Seven - May

Magnificent Seven - May

10/05/2014 10/05/2014

MEC’s monthly round up of the big industry stories.

MEC’s monthly round up of the big industry stories.

Download

Mobile World Congress 2014

Mobile World Congress 2014

07/03/2014 07/03/2014

MEC's take-outs from the Mobile World Congress in Barcelona, 24-27 February 2014.

MEC's take-outs from the Mobile World Congress in Barcelona, 24-27 February 2014.

Download

Fast take newsbrief - Whatsapp

Fast take newsbrief - Whatsapp

21/02/2014 21/02/2014

Facebook acquires messaging...

Download

RP NO.4 - Setting the trends

RP NO.4 - Setting the trends

12/02/2014 12/02/2014

Welcome to MEC’s Review Preview Number 4.

Welcome to MEC’s Review Preview Number 4.

Download

Magnificent 7 - February

Magnificent 7 - February

01/02/2014 01/02/2014

Magnificent Seven.

Download

MEC@CES 2014 - WHAT YOU NEED TO KNOW

MEC@CES 2014 - WHAT YOU NEED TO KNOW

13/01/2014 13/01/2014

International Consumer Electronics...

Download

Fast take newsbrief - Super Bowl

Fast take newsbrief - Super Bowl

06/01/2014 06/01/2014

Super Bowl XLVIII driving social chatter

Super Bowl XLVIII driving social chatter

Download

Magnificent Seven - January

Magnificent Seven - January

01/01/2014 01/01/2014

Magnificent Seven

Download

Does your brand have momentum?

Does your brand have momentum?

06/08/2013 06/08/2013

A new approach to understanding and...

Download

GLOBAL IDEAS CAMPAIGNS THAT WORK

GLOBAL IDEAS CAMPAIGNS THAT WORK

01/08/2013 01/08/2013

Welcome to Global Ideas, our annual...

Download

ANALYTICS AND INSIGHT

ANALYTICS AND INSIGHT

26/06/2013 26/06/2013

How A&I can grow your business.

How A&I can grow your business.

Download

COOKIECUTTER TM

COOKIECUTTER TM

01/03/2013 01/03/2013

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI.

MEC’s Proprietary “Big Data” Solution to Quantify Digital Media ROI.

Download

RP NO.3 - Setting the trends

RP NO.3 - Setting the trends

20/02/2013 20/02/2013

Welcome to RP No.3, a series of...

Download

MEC @ SXSW 2013

MEC @ SXSW 2013

01/02/2013 01/02/2013

5 Notable trends & why they matter to...

Download

News

1 / 29

Publications

1 / 8
What Brands Can Learn From an IPA Effectiveness Gold Winner

What Brands Can Learn From an IPA Effectiveness Gold Winner

12/04/2017 12/04/2017

Stoptober is Public Health England’s long running, mass participation quit...

Download

MEC at AdWeek Europe 2017

MEC at AdWeek Europe 2017

30/03/2017 30/03/2017

 MEC’s activity at AdWeek Europe 2017 was focused on challenging people in the industry to ‘brave your bias’.

Download

The Age Debate

The Age Debate

14/02/2017 14/02/2017

Where do all the over 50s go? This question is absent from the many industry debates around diversity, as gender gaps and ethnic...

Download

Spotlight on Ecommerce

Spotlight on Ecommerce

20/07/2015 20/07/2015

With ecommerce sales set to hit $1.7 trillion in 2015, there is the rapid realization that it is as important to FMCG as it is to...

Download

 
 
MEC Access teams up with Microsoft to deliver Marriott Hotels England Rugby activation campaign
11/02/2015

MEC Access and Microsoft Advertising are announcing the launch of a new cross-platform sponsorship activation campaign for Marriott Hotels. #ReuniteMeWith will lead on Skype in a first of its kind to run in 13 countries, giving English expats the chance to travel home to watch an England game at Twickenham with their family and friends. It will also run across other Microsoft platforms including MSN, Outlook.com and Windows 8 in the UK.

Marriott Hotels is a partner of England Rugby and title partner of the Marriott London 7s. #ReuniteMeWith will encourage user generated content contributions from rugby-loving consumers with family or friends living abroad in the form of a video clip submission via http://reunitemewith-marriott.co.uk. These personal nominations will seek to show why their fellow rugby enthusiast from abroad should be chosen to attend one of four top matches at Twickenham. Four winners will be chosen by Marriott and flown home for an England game in 2015 – the first being the last game of the RBS 6 Nations, England v France on March 21.

The first phase of the campaign, for the RBS 6 Nations, is running until 20 February. #ReuniteMeWith will be promoted across a number of additional channels outside of Microsoft – content creation, digital engagement, social media, England Rugby channels, experiential and PR.

The strength of Microsoft's audience insights data around Marriott Hotel's defined audience of 'Master Blenders' led to Skype being chosen as the key partner for the multiplatform campaign. Combining user demographics and behavioural insights led to an understanding of regular online communication patterns between the UK and nations around the world. This allows Marriott Hotels to speak to relevant audiences that not only fit their target demographic, but also interact often with the 13 chosen countries selected, based on their strong expat communities and propensity for rugby.

Ben Bradley, Business Director, MEC Access, said: "We're very excited to be launching #ReuniteMeWith with Skype for Marriott in such a big year for rugby and Marriott's sponsorship of England Rugby. In what will be a cluttered marketplace for brands trying to leverage the rugby buzz, we have partnered with Microsoft Advertising to develop a creative campaign rooted in consumer insights, which looks at the million plus fans who live abroad and their connections to friends and family back in England, giving Marriott a clear space of ownership."

Chi Nguyen, Director Field Marketing Europe, Marriott Hotels, said: "This year will be a magical time for rugby fans and seeing England play at Twickenham is always a special occasion. We wanted to do something special for fans living abroad, who usually can only watch the game on TV at awkward times in the middle of the night. Microsoft and MEC Access have taken a creative, insights-led approach, enabling us to provide four lucky fans with the opportunity to experience England rugby live."

Stuart Flint, Sales Director, Microsoft Advertising, said: "Skype is where today's connected consumers go to have meaningful conversations with their closest friends and family. There's an average of 50 billion minutes of calls made on Skype every month, and we know Skype users have a high propensity to book holidays online . Using this insight, our technology and Skype's ability to connect friends and family around the world, we worked with MEC Access to develop a bespoke campaign that drives engagement with rugby fans living overseas for Marriott."

MEC Access teams up with Microsoft to deliver Marriott Hotels England Rugby activation campaign
close